Here are some articles on marketing. They include “traditional” marketing, you know, what the business school grads are taught, and also the “new” marketing, or what you learn in the trenches.


Marketing Articles

Automatically Post To Twitter

Twitter is a good way to get publicity, but the biggest problem (at least for me) has always been keeping up with my tweets. Well, back in December of 2009, Google quietly added a feature to FeedBurner that allows you to connect your Twitter account...
Fry cook to millions sales letter (parody)

Fry cook to millions sales letter (parody)

Please note , this is entirely fictitious, and any similarity to any guru marketers sales letter is entirely coincidental. Also, if you can't figure this out, there is no product, and no way to pay me money. This is parody, not reality, although it could...
Just Hit Unsubscribe

Just Hit Unsubscribe

I was at an event for internet marketers last weekend and a common theme came up. Who should I follow? I have to say the the IM (internet marketing) space is the most polluted narcissistic, good ol' boy club there is. People will argue with me, people...
Marketing Mix Definition

Marketing Mix Definition

Dividing the multitude of marketing variables or mix into four distinct categories makes it much easier to formulate a marketing strategy. The four categories are (1) product, (2) place, (3) price, and (4) promotion, and are commonly called the “four p...
SWOTT analysis

SWOTT analysis

This is a fictional case study on how to use a SWOTT analysis when starting a new business or expanding an existing one. All information is fictional except the facts about Trader Joe's. This is not a proposal to them, or anything based on inside...
Testing and Control

Testing and Control

All marketing plans need to include a control phase that tests marketing methods against the quantified goals of the marketing plan. Most companies use sales analysis tracing “sales revenues to their sources, such as specific products, sales territories, o...
Use Keywords In Your Page Titles

Use Keywords In Your Page Titles

Most SEO "experts" recommend using keywords for the page titles. Don't confuse the title tag with the meta tags, but you should still consider all search engine optimization within the context of the entire picture. The text that you place in the title...
What Is Your Story

What Is Your Story

Or why nobody cares. I was talking to a few internet marketers the other day and we were discussing what makes a "guru." This is a topic that not many people really think about, at least not the people I talk to. We all agreed though that anyone...

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