It is what it is
Many of the people I talk to about Internet marketing say the same thing, "I don't have time to keep up with my blog." This is especially true in the offline world. Business owners are juggling too many different tasks, and writing an article seems like a lot of work. I would counter, especially to the offline business owners, that you are an expert, it shouldn't take that much time to write an article.
If you make writing an article a week a part of your overall strategy, then it will become a habit, and better yet, easier to do every week. Don't be afraid to change that goal to two articles a week or three, whatever.
Make sure you also put this on your marketing calendar you will be surprised at how easy it is to follow through when you have a reminder and it is written down.
Here are some ideas for those of you who really struggle with articles.
A bit of shameless self-promotion. I wrote a little kindle product that goes into detail about how you can get unlimited ideas for your blog content.
Get the Kindle book here: Unlimited Writing Ideas
PLR stands for Private Label Rights. Many people are confused by this and if you know what PLR stands for, you can skip this section.
PLR is content you can buy which gives you the right to modify and use on your site or anywhere for that matter. Many people think that PLR is an article or eBook, but in reality, you can find PLR audio, video, and programs as well. You can also find PLR in almost every niche, not just Internet marketing.
Here is an example using an offline clients businesses niche:
The business is a hair salon. I did a quick search for "salon plr" and came up with 46,000 results. These are obviously not all related, but the first page gave me three good leads, including one I didn't think of, a WordPress theme with PLR rights. Other sites had article packs, and several cheap and free ebooks.
Make sure you rewrite these or have someone else rewrite them. You can also make videos, audios, break the ebooks into articles, make the articles into ebooks, fill your autoresponder (you do have one of those I hope) with the content. You get the idea, just make sure the quality is good, as many of the products may not have the greatest editing. The advantage of PLR is you have the outline for what you want to write about.